Factors to be evaluated before choosing
keywords from keyword tool
While determining which keywords to use for your website, there are a few factors which should be evaluated. These factors are explained here:
Popularity of the Keyword
Popular keywords would mean that more traffic will come to your website. Choosing the keywords properly can be done with the help of keyword tool and this tool can also help you in checking the popular keywords. Here you should focus on two main aspects:
· Targeting the popular keywords
· Targeting less- competitive keywords
Keyword Relevance
Another important factor that should be evaluated while choosing the keyword is relevance of the keywords. It is important to choose the keywords which are relevant to your business. You will be unable to achieve results in case your keywords are not relevant or associated with the website.
Keyword Intent
You should also evaluate the keyword intent. This means that you should be aware about a few questions:
· Whether people are just browsing your website or ready to buy the product or service?
· Whether people are searching for something informative or seeking solutions as well?
The keyword intent is basically the kind of search query. This can be navigational, informational or transactional.
Keyword intent can also be recognized using the keyword tool properly. It is very important to evaluate your keywords using the three parameters mentioned above. Without this you will not be able to get successful results. Therefore, the aforementioned factors should always be evaluated before using the keyword from the keyword optimization tool.